Hangyo × RCB
Quick Commerce · Campaign StrategyOverview
India's most talked-about ice cream campaign of 2023. Stryder built the full Q-commerce playbook for Hangyo's IPL partnership with RCB — mapping dark store inventory, surge pricing windows, and Blinkit/Zepto visibility campaigns aligned to live match schedules.
Challenge
Hangyo had zero Quick Commerce presence entering the IPL season, missing massive high-attention match window demand.
Solution
End-to-end onboarding, dynamic inventory mapping, and matches-triggered visibility push inside 3 weeks.
Result
3.2x revenue scale in 90 days. Record-breaking sell-through rates achieved during major match windows on Blinkit and Zepto.