About Us — Stryder Consulting

Strategy without execution is just a document.

Execution without strategy is just noise.

We do both.

And own the result.

HOW WE STARTED

We built Stryder to close the gap where strategic plans were handed off to agencies who didn't understand the business. Agencies executed without context. Clients were left managing the middle. Nobody owned the outcome.

We strive to be the partner who owns the strategy and the execution, and is accountable for the revenue, not just the report.

Our team comprises of people from Google, Flipkart, YouTube, Unacademy etc.

Today we work with 100+ brands across FMCG, D2C, Retail, BFSI and Consulting, around the globe.

Your D2C–first, AI–enabled consulting partner,

where strategy and execution are never handed off. They're owned, end to end, until real business results show up.

WHY CHOOSE US

"Strategy without execution is just a document."

Data-Led Strategy

We don't just make decks. We build campaigns, optimize performance, and drive real growth. Every decision we make is backed by data.

Platform-Native Expertise

We know the algorithms, policies, and hacks of Blinkit, Zepto, Instamart, Amazon, Google, and Meta.

P&L Ownership

We treat your budget like our own. Our focus is contribution margin and profitability, not ad spend size.

End-to-End Accountability

From catalog health to inventory alerts, media buying to ad creatives, we manage the entire chain.

Operator-Led Consulting

Our team isn't fresh out of B-school. We're ex-founders and growth heads who have scaled D2C brands.

AI-Enabled Execution

We leverage cutting-edge AI tools to generate ad creatives, analyze performance, and execute changes at scale.

OUR TRUSTED NETWORK

WE WORK WITH THE TOP 10% BUSINESSES

Startups, unicorns, marketplaces and India's most recognized brands. We partner with leaders focused on scaling efficiently.

VALUES THAT DRIVE US

We are Transparent

We're direct and clear. Our recommendations are based on what will work best for the business, not what's easiest for us. If something doesn't add up, we'll question it. We're upfront about trade-offs, timelines, and what's realistically achievable.

Collaboration excites us

We don't operate in silos or hierarchies. Our culture both internally and with clients is built on shared ownership, open dialogue, and mutual respect. We invite feedback, listen deeply, and co-create smarter solutions.

We love results. We don't chase clicks

Everything we do ties back to growth. We start with the business goal and work backwards to build what's necessary. Vanity metrics don't interest us. Real outcomes do.

We are responsive. We communicate

We move fast with clarity, not chaos. Clients never have to chase us for answers. Whether it's feedback, follow-ups, or quick pivots, we're present, proactive, and precise in our communication.

OUR LEADERSHIP

BRAND STORY & LEADERSHIP

NIDHI BHASIN

FOUNDER | HEAD - MARKETING PRACTICE

Nidhi Bhasin, an Ex-Googler is an experienced growth marketer with two decades of global industry experience in helping startups as well as established organizations build a strong digital presence and generate healthy revenue across platforms.

Nidhi has rich experience in all areas of growth marketing along with strong brand fundamentals and has a proven track record of driving overall business impact by making data driven marketing decisions.

Companies worked for:

NIKHIL CHADHA

CO-FOUNDER

Nikhil Chadha is a co-founder and transformation coach with deep expertise in coaching leaders, building high-performing teams, and driving organizational agility to support fast-paced growth.

Nikhil has helped scale multiple startups and corporate divisions by aligning leadership mindset with operational execution, developing high-impact learning frameworks, and fostering cultures of sustainable high-performance.

Brands associated:

We Are Not An Agency. Not Consultants who work like partners, and execute like specialists.