STRYDER
WHAT WE DO
We partner with ambitious brands to navigate, accelerate, and dominate Q-commerce, E-commerce, and paid media funnels through smart operator-led strategy.
Blinkit, Zepto, Instamart – we own your Q-commerce P&L from onboarding to dark store expansion.
Amazon, Flipkart, Nykaa, Myntra – catalogue, ads & marketplace relationships for peak performance.
Full-funnel campaigns with 10–15x ROAS benchmarks. Data-led, brand-safe, ROI-obsessed.
Market sizing, ICP definition & go-to-market blueprints for brands entering new categories.
Brand storytelling that converts. Organic + paid social, influencer & omnichannel content.
Build discoverability across search engines and AI platforms through technical SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), helping your brand rank, get cited, and stay visible where customers search and AI recommends.
OUR TRUSTED NETWORK
Startups, unicorns, marketplaces and India's most recognized brands. We partner with leaders focused on scaling efficiently.
WHERE WE DRIVE REVENUE
Full Q-commerce playbook achieving record sell-through on Blinkit & Zepto during high-attention IPL match windows. Restructured inventory alignment to dynamic demand spikes.
Rebuilt BookMyShow's entire D2C marketing engine during a critical leadership transition – auditing attribution modeling, restructuring agencies, and focusing media spend.
Took a 100-year-old traditional bakery fully online for the first time – orchestrating logistics, catalogues, listings, and visibility across Amazon, Blinkit, Instamart, BigBasket & Zepto simultaneously.
CASE METRICS
OUR LEADERSHIP
FOUNDER | HEAD - MARKETING PRACTICE
Nidhi Bhasin, an Ex-Googler is an experienced growth marketer with two decades of global industry experience in helping startups as well as established organizations build a strong digital presence and generate healthy revenue across platforms.
Nidhi has rich experience in all areas of growth marketing along with strong brand fundamentals and has a proven track record of driving overall business impact by making data driven marketing decisions.
CO-FOUNDER
Nikhil Chadha is a co-founder and transformation coach with deep expertise in coaching leaders, building high-performing teams, and driving organizational agility to support fast-paced growth.
Nikhil has helped scale multiple startups and corporate divisions by aligning leadership mindset with operational execution, developing high-impact learning frameworks, and fostering cultures of sustainable high-performance.
